The recipe
Two clear paths. One structured delivery workflow.
Whether you're a brand bringing a brief or a creator joining the roster, here's exactly how it goes from kickoff to delivered content.
The brand flow
- 01
Submit the brief
Tell us the product, category, creator fit, platforms, timeline, deliverables, and usage needs.
- 02
Match the right creators
We recommend creators based on niche, kitchen setup, content style, household context, and brief fit.
- 03
Produce and license content
Creators shoot against the brief, content is reviewed, and usage terms are confirmed upfront.
The creator flow
- 01
Apply to the roster
Share your socials, portfolio, niches, sample links, rates, and availability.
- 02
Get reviewed for fit
We review creators for content quality, food and kitchen relevance, communication, and brief-readiness.
- 03
Review relevant briefs
Approved creators may be considered for future briefs that match their category, style, rates, and availability.
- 04
Create when there's a fit
Projects move forward only when deliverables, timeline, rates, and usage terms are aligned.